Social media that answers to you.
The algorithm is yours. Talk to it. Shape it. It listens.
You open the app after a bad day.
You type “something calming.” Your feed fills with art, nature, music, poetry. No doomscrolling. No rage bait. Just what you asked for. Instantly.
Your friend posted something. You see it.
Not buried under influencers. Not hidden behind “show more.” The algorithm knows who matters to you — based on who you actually talk to — and puts them first. Every time.
You wonder why a post showed up.
So you look. Right below it: “Trending in design.” You tap it. One tap. Gone. The algorithm learns. No other platform explains itself, let alone lets you edit the explanation.
You realize this is yours.
Not optimized for advertisers. Not tuned for engagement. Not shaped by someone else’s agenda. The scoring formula is public. Your settings are final. We couldn’t override you if we tried.
Everyotheralgorithmisdesignedtokeepyouscrolling.
Surfisdesignedtoshowyouwhatyouactuallywant.
Dials to shape your feed
Topic controls
To reshape your feed
Ads, ever
What we don't have.
These aren't features we turned off. They're code we never wrote.
Talk to your feed. It actually listens.
“More music, less politics.” Four seconds. Your entire feed rearranges. Not a filter on top of the same algorithm — the algorithm itself rewrites to match what you said. No other platform has anything like it.
See how it worksShape your reality with six dials.
Substance vs. viral. Familiar vs. surprising. Chill vs. controversial. Slide them and watch your feed transform in real time. Want deep analytical content today and light entertainment tomorrow? Two swipes. Done. Your configuration is final — we have no override.
Explore the algorithmThe first transparent algorithm.
Every post shows why it’s there. “Following @sarah.” “Trending in design.” “People like you loved this.” Disagree? Tap. Adjust. Gone. The algorithm explains itself, then obeys. The formula is public. Try that on Instagram.
See the transparency layer